Google Search Engine

A Deadly Web Writing Search Engine Optimization Myth

Don't write web content for people, write for SEO (search engine optimization). Search engines know more about what people want to read on the web than you do.

There's a deadly myth about search engine optimization and writing for the web: that good SEO and good writing don't go together.

As a website copywriter, I hear this myth repeated back to me all the time by new clients and prospects. "Don't bother search-engine-optimizing the content," they say. "Just make sure it is well written and the keywords will flow naturally into the content." Self-styled gurus constantly repeat, "don't write for the search engines, write for people who will be reading what you write"--as if there were necessarily a conflict of interest between SEO and humans.

If you're one of the people who says that, you're operating under two misconceptions:

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  Misconception 1: you know more about what people want to read on the web than the search engines do.
  


Decloaking Hazards - Why You Should Shun Caching Search Engines
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• 
  Misconception 2: you know more about both search engine optimization and what people want to read on the web than the people who making a living out of this stuff.
  

Search engines know more about your website visitors than you do

"I want a well-written web page, not a list of keywords." It frightens me a bit when I hear this, since it demonstrates a complete ......

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